Galen College Case Study – Russell’s Group Generates Hundreds of Leads per Month
Galen came to Russell’s Group for help driving more leads for students through its web site in all four of its markets. Galen College of Nursing was also in the process of building a new website and wanted to incorporate digital marketing SEO best practices to be sure they moved forward not backwards in search engine results.
Goal of the Campaign
- Generate leads in each of Galen’s four markets
Strategy Implemented
- SEO
- PPC/Pay-Per-Click Campaign
- Display Advertising
- Remarketing
Results of the Campaign
- In the first 3 months, the campaign was generating hundreds of leads per month with a 25% jump in visitors.
