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Marketing Innovation

Search Engine Optimization (SEO) is the keystone concept for Internet Marketing, anchoring the success of the SEM (PPC), SMM, Affiliate and Analytics components. Click the numbers on the right to find out how Russell’s Group Internet Marketing can help you build your business.

Reach MoreProspectsOnline

Every business wants more prospects and customers. Some of our online marketing programs generate hundreds of prospects a month for clients.

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LowerLeadCosts

Our expertise is beyond Search Engine Optimization (SEO) site design. Profitable SEM (PPC) and Social Media campaigns are designed to lower your lead costs, too. Since we measure everything, you will be able to see the difference.

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OnlineCatalogSales

We have years of experience working with companies who sell their products directly online. These projects can be the most challenging because of the sheer volume of items you’re trying to be found by. 

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EnhanceBrandingOnline

We cringe when we walk into a new meeting and hear how the last Internet Marketing company focused solely on an online campaign for promotion. We work with you and your agency to develop an integrated campaign where online marketing supports offline marketing initiatives. 

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ExperienceMattersOnline

Right now, Internet Marketing is having a significant impact on your business—for better or worse. Internet Marketing changes daily. You need experienced expertise in your corner to help build and execute a strategy that’s going to be the most profitable for your business. 

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International Internet Marketing Specialist: Russell’s Group

Russell's Group knows how to create internet marketing to work for you

Founded by Mike Russell the Internet pioneer who created 20% of the first web sites listed. Proceeding his achievement with the first websites on the Internet, 10 Fortune 500 companies have come to him for their Internet Marketing needs.

We put that experience to work for our clients everyday. We know how to put powerful, up-to-the-minute techniques in Search Engine Optimization (SEO), Search Engine Marketing (SEM, PPC), Social Media Marketing and Affiliate Marketing to work for you. And it is all backed by web analytics reporting that documents measurable results and drives marketing strategy. We specialize in regionally-based companies with a national focus, including some of the region’s largest companies like GE, Assurant, University of Louisville, Orr Safety and many more. We also support many of the regional ad agencies from Louisville, Cincinnati, Nashville and St. Louis.

Search Engine Optimization

Experienced internet marketing consultants rely on Russell's GroupBecause the internet marketing environment changes and grows more competitive every day, you need an experienced internet marketing consultant. Rely on Russell’s Group. We entered the field at its inception in 1994, and we know the territory like no one else.

We’ll work with you to…

  • Develop a profitable online marketing strategy with clear, quantifiable, expandable goals.
  • Drive conversions, such as sales, leads, calls or contacts.
  • Fine-tune the code, content and architecture of your website to help it rise in rank on the page in natural search engine placement.
  • Enhance the user experience and stimulate loyalty.

 

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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