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Marketing Innovation

Search Engine Optimization (SEO) is the keystone concept for Internet Marketing, anchoring the success of the SEM (PPC), SMM, Affiliate and Analytics components. Click the numbers on the right to find out how Russell’s Group Internet Marketing can help you build your business.

Reach MoreProspectsOnline

Every business wants more prospects and customers. Some of our online marketing programs generate hundreds of prospects a month for clients.

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Our expertise is beyond Search Engine Optimization (SEO) site design. Profitable SEM (PPC) and Social Media campaigns are designed to lower your lead costs, too. Since we measure everything, you will be able to see the difference.

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We have years of experience working with companies who sell their products directly online. These projects can be the most challenging because of the sheer volume of items you’re trying to be found by. 

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We cringe when we walk into a new meeting and hear how the last Internet Marketing company focused solely on an online campaign for promotion. We work with you and your agency to develop an integrated campaign where online marketing supports offline marketing initiatives. 

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Right now, Internet Marketing is having a significant impact on your business—for better or worse. Internet Marketing changes daily. You need experienced expertise in your corner to help build and execute a strategy that’s going to be the most profitable for your business. 

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The Professionals Choice for Online Marketing and Advertising

Your goal is our goal. We know how to put powerful, up-to-the-minute Search Friendly Internet Marketing techniques in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Search Engine Advertising (PPC), Social Media Search Marketing, and Affiliate Marketing (reward for referral) and make them work for you.

Mike Russell is a widely recognized Internet and Search Engine Marketing pioneer and expert. His first company, founded in 1994, created 20% of the first commercial websites and developed leading strategies for Internet Search Engine Marketing (SEM) and E-Commerce, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Search Engine Advertising, or Pay Per Click Advertising (PPC), Search Friendly  Website Architecture, and Geographical-Target Search Engine strategies.  Then and now, Mike leads a company that is dedicated to understanding how to maximize internet search strategy with proven processes that integrate new social media, apps and cloud computing.

Online Marketing and Advertising Clients: Fortune 500, Growth Companies and Advertising Agencies

Our clients are among the largest companies in the world and their advertising agencies. They could choose anyone, and they choose us.  We are privileged to have   Long-term (10+ year) relationships with our clients and an in-depth understanding of their businesses, industry, products, services, and objectives are some of the reasons we have one of the highest client retention rates in the industry, and grow our business primarily through referrals.  See testimonials!  With over 2,000 websites search engine (SEO) optimized, we know how to help you take your business to the next level.

Website Traffic: Get It. Keep It. Convert It.

  • Website Architecture: User & search friendly navigation.
  • E-Commerce: Sell your products and services, create, evaluate, and optimize.
  • Keywords: Your clients will find YOU, your products, services, and geo-targeted location.
  • Search Rankings: Highest possible for keywords using Search Engine Optimization (SEO).
  • Search Advertising (PPC): Pay Per Click Advertising The fastest, reliable way to appear at the top of a page.
  • Social Media Marketing: Increase exposure across Facebook, LinkedIn and others.

From our headquarters in Louisville, KY we serve national companies and advertising agencies with regional connections in Ohio, Kentucky, Tennessee and Missouri.

From our new Westport, CT office we serve clients and ad agencies in Connecticut, New York City, New York Metro Area including New Jersey.


Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content


Measurable Success

Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social media marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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