Search Engine Optimization by Russell’s Group

Website Traffic: Get It. Keep It. Convert It.

Is your website making you money? With Search Engine Optimization (SEO) from Russell’s Group it can.  We’ve proven we know how to drive traffic to your website by delivering millions of visitors annually for our clients. But we also know you aren’t looking for “window shoppers.”  You want a healthy online conversion rate.

Russell’s Group, advances you to SEO success by expertly crafting a:

• Optimized code and keyword targeting to raise your site rank in organic search results
• “Expert Credentials” with page content that establishes you to both the search engines and the site visitor as a useful information resource in your field
• User-friendly web architecture to enhance the experience of your visitors and facilitate indexing by search engines
• A link building strategy to give your site authority
• An online conversion plan that turns visitors into customers

Keyword Optimization: The Core of SEO

The key to getting found on the web is keywords.  You tell us what’s important about your industry, company, products and services and Russell’s Group will find the words your potential customers use to search the web for what you sell.  Then, we strategically place the highest traffic keywords with the greatest potential for driving visitors to your site.  Your Search Engine Ranking is determined in large part by how well your site delivers quality information related to targeted keywords to your visitors. 

Russell’s Group places optimizes targeted keywords a:

• Within the content of your web pages
• In vital HTML tags in your site’s code
• By integrating keywords into the linking structure

Bounce Rate Reduction: We Know How to Hold ’Em

If visitors click to your site, skim content for relevance and quickly leave —or “bounce”— you lose twice: once when that potential customer leaves without converting, and secondly, when Google records that bounce and penalizes your site in the competition for space on the Search Engine Results Page (SERP).

Russell’s Group keeps visitors on the page with these essential optimizations a:

• Page refinements that allow a clear, compact message to quickly stand out
• Content-rich landing pages optimized with high-traffic keywords
• Site monitoring to be sure you don’t lose visitors due to broken links

Web Architecture: Building for People and Search Engines

Search Engine Optimization once meant placing the priorities of search engines ahead of site visitors.  But now, because search engine algorithms continue to grow more and more sophisticated, the user experience has once again assumed its rightful place at the top of the priorities list.

We enhance the experience of your human and search bot website visitors by optimizing a:

• Site navigation and page layout
• Single-concept pages represented by a keyword phrase
• Ample, useful content
• Page content subdivided logically
• File and directory names based on keywords
• HTML tags for images making them accessible to handicapped visitors
• Links with keyword-rich anchor text instead of URLs
• Conversion funnels that guide visitors, no matter where they enter your site, through the decision process that leads to a sale or lead

In addition, Russell’s Group optimizes search engine indexing by developing a:

• “Clean code”
  • Written in languages search engines can easily read
  • With a favorable text to code ratio
• Keyword-rich code
• A regularly updated XML sitemap
• Optimizations that are based on ethically sound practices

Online Conversions and Your Business Plan

Your website should be meeting goals contained in your business plan.  Russell’s Group will incorporate your goals into structures and strategies designed to guide your visitors into make the choices that make you a profit.

Russell’s Group can empower your website to accomplish these goals:

• Creating online conversions
  • sales
  • leads
  • phone calls
  • reservations
  • newsletter sign-ups
  • email address collection
• Brand awareness
• Driving in-store visits
• Marketing research
• Recruiting

Backlinks: The Badge of Website Authority

The link building services Russell’s Group provides are ethically sound.  Even today there are companies who will accumulate poor quality links by submitting a website to link farms—which is a great way to get it thrown out of directories!  We painstakingly and patiently work to grow the number and quality of backlinks to your site to gain it the respect of Google, Yahoo and Bing.

Russell’s Group will see to it you are well-connected by:

• Press release placement
• Submission to specialized directories
• Submission to the top search directories, such as Google, Yahoo, Bing and The Open Directory
• Exploring your opportunities for acquiring links from established sites
• Developing compelling content your visitors will want to bookmark and share

Since 1994, Russell's Group has been optimizing the flow of traffic to the web sites of nationally focused businesses using proven, ethical methods.  Contact us now and let us put our expertise to work for you.