Search Engine Marketing by Russell’s Group

The Pay Per Click Advertising* (PPC) model has quickly become a familiar one: place an ad on a search engine and pay only when the ad gets clicked. Search Engine Marketing sounds so simple, but like everything else on the internet, it is constantly growing in complexity. Russell’s Group offers SEM (PPC) management as an essential component of an Internet Marketing Plan. Like everything we do, we approach Pay Per Click Advertising in a methodical and tested way with the latest tools and strategies. That’s how we ensure your company receives the same level of success as a company like GE, a Russell's Group SEM client since the inception of SEM (PPC).

SEM (PPC) and Search Engine Optimization (SEO) Synergy

Search Engine Marketing success relates directly to Search Engine Optimization (SEO). One of the first examinations Google conducts with each keyword auction is a multipoint review of the quality of the site as it relates to the keyword. Optimizing your website can boost the return on investment in your Search Engine Marketing campaign, giving you a bottom-line advantage many large companies overlook.

*Search Engine Marketing goes by many names, including SEM, Pay Per Click Advertising and PPC.

Russell's Group Pay Per Click Advertising Strategy

Our SEM campaign strategy aims for the top ranks on the Search Engine Results Page:

• Focusing on the products, features & services your clients are looking for most
• Setting goals for sales, leads, email database development or other conversions
• Pin-pointing strategic keywords on your website and in collateral marketing materials
• Revealing your competitors’ strategies
• Motivating clicks with keyword-rich, call-to-action ads
• Fine-tuning your landing pages to deliver on the promises of your ads—and keep your visitors on the site
• Driving down your cost per conversion by testing and retesting ads and keywords
• Feeding your business an ongoing stream of success by reporting, analyzing and working with you

We know how to put Google Adwords, Yahoo Search Marketing and Bing to work making you money.

Contact us and we’ll show you how.