Search Engine Optimization - SEO
Positioning your site in Search engines for success
Since 1994, Russell' Group has been optimizing the flow of traffic to the web sites of regionally based, nationally focused businesses in and around Louisville, KY. We understand that, essentially, SEO is marketing your site to search engines. Using proven, ethical methods, we examine your site the way search engines like Google, Yahoo and MSN do. Then we meld your marketing message with the parameters favored by search engines, thereby improving your position on the page in natural search results. Russell's Group believes in doing SEO one way: completely and thoroughly.
Our Search Engine Optimization (SEO) Package Includes:
SEO Research Report:
- We work with you to select the right keywords to build each section of the site that needs optimization. By using the latest optimization tools we can let you know, for example, that almost four times as many people search for “safety equipment” vs. “safety supplies”. How many search for stove vs range?
- Next we see what the competition is doing, finding what is working and not working for them.
All Delivered in a report for your review.
Implementing the Search Engine Optimization Research
- Placing the keywords into the right places on the page where they will be found by the search engines.
- Places we start (SEO) are obvious like the title and description.
- The right amount of copy for each page.
- Correct ratio of keywords to copy for each page.
- Assuring you have the right number of keywords in each page and for each tag.
Working with you we develop a plan with achievable goals along with a timeline:
- The number of words through which you should expect to be found
- How long it will take to achieve your desired rank
- How SEO standards are measured
- What reporting looks like for your keyword rankings
- Who is in charge of what
- Reporting with change recommendations
