Search Engine Marketing (SEM) Pay Per Click Advertising
Search Engine Marketing (SEM, Pay Per Click advertising or PPC) is a core component of any Russell's Group Internet marketing plan. Like everything we do, we approach Pay Per Click in a methodical and tested way with the latest tools and strategies to ensure your company receives the same level of success as a company like GE, a Russell's Group SEM client here in Louisville since the inception of PPC.
Russell's Group Pay Per Click Advertising Strategy Includes:
Making use of Google Adwords (Adwords or Adwords PPC). The same strategy is used with Yahoo Search Marketing and MSN Search Marketing among others.
Our strategy ensures you will receive prominent placement in on the search results page by using keywords that most accurately target your business or organization, and pay only when potential clients click on the ad.
Here is how Wikipedia defines Pay Per Click.
Additional Search Engine Marketing/Pay Per Click Methodology:
- Identifying your products/services and target market
- Identifying your goals — sales, leads or other conversion goal
- Building a list of possible keywords clients might use to search for you
- Breaking those keywords into categories with associated text ads
- Testing several ads and keywords to continually drive down your cost per conversion
- Reporting, analyzing and working with you to feed your business with an ongoing stream of success
Client Example: GE Appliances in Yahoo In this example GE has the #1 natural listing along with the #5 paid for listing. This type of strategy reinforces the decision process of the user to click on GE resulting in a higher overall click through rate for the company.
