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Online Health Insurance Marketing
Effective Online Health Insurance Marketing is Crucial
Successful insurance companies interested in growing profits and increasing their client base are using the Internet to market and sell their product. People searching for insurance first go online to research rates, information, and agents.
In order to compete, insurance companies and insurance agents need a strong online presence to get an edge on the competition. Search engine marketing and online advertising can drive a lot of prospects to an insurance business website. The graph below confirms that the insurance industry’s keywords demand the highest costs per click and are by far the most competitive in terms of high search volume. Russell’s Group creatively addresses the intense competition for position by utilizing Search Engine Optimization to ensure that your insurance website is at the top of all the main search engines, making you easily accessible and giving you higher levels of website traffic so that consumers and businesses can find you when they need you most.
Russell’s Group has extensive experience with Fortune 500 and regional insurance providers
Russell’s Group has successfully built long term relationships with top Fortune 500 Insurance clients. Russell’s Group has the proven experience and know how to fully optimize your website, not only delivering traffic, but converting that traffic to subscribers and buyers. We also ensure that the volume of traffic and subsequent results are quantifiable in meeting objectives. It’s not enough to be on the first page of search engines. We specialize in what compels visitors to click through to your site and act to buy. Click on the Case Studies link to access examples of websites optimized by Russell’s Group. Mike Russell of Russell’s Group is widely recognized as one of the early pioneers and leaders of Internet Marketing and has received numerous International Advertising awards for some of the websites he has worked on including ACE, Mobius and write-ups in Time, Fortune, Wall Street Journal and other publications.
Russell’s Group can help you increase your profits
Over 80% of your audience now shops online before they make an insurance purchase! So if you're not optimized to pull visitors to your website, you're missing out big time. Search engine marketing and online advertising can drive a lot of prospects to an insurance business. Russell’s Group has been helping agencies achieve new heights in internet marketing since the development of the internet. By measurably increasing our clients' Internet visibility we are helping them regain lost opportunity costs, generate leads, and add brand value. Our award winning comprehensive internet marketing strategies make you the first choice in Insurance for people looking online for your services.
Contact Us at Russell’s Group for your Online Health Insurance Marketing needs
Web Marketing Service Summaries
Search Engine Marketing
or Pay-Per-Click Advertising
Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.
Russell’s Group PPC Management delivers:
- Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
- Attention-grabbing ads with powerful, compact messages that motivate clicks
- Optimized landing pages, assuring a close correlation between ad and page content