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Russell’s Group Three-Phase Search Engine Optimization Analysis and Reporting
Whether you are updating an existing site or building a brand new one, Russell’s Group keeps you well-informed and furnished with all of the information you need to understand and knowledgeably participate in the optimization of your website. We develop and maintain our Search Engine Optimization Analysis strategy in three phases:
- Strategic Planning
- Approval and IT Implementation
- Ongoing Site Improvement
Strategic Planning
Search Engine Optimization (SEO) Analysis
After we have a clear picture of your goals, Russell’s Group presents a Search Engine Optimization (SEO) Analysis, a snapshot of your industry, your competition and the top keywords currently in use. This analysis becomes the basis for the Search Engine Optimization (SEO) strategy.
Keyword Selection
Based on the Audit and Analysis and your input we recommend for your approval keyword themes chosen to drive traffic to related landing pages. Every keyword theme will be optimized for a unique page of its own.
Approval and IT Implementation
In this phase we will submit a series of template documents in Word and Excel spreadsheet formats for your approval and implementation by your IT department. Or we can discuss Russell’s Group implementing the changes.
Search Engine Optimization (SEO) Architectural Review and Plan
We review the site architecture with information taken from the Audit and Analysis, address URL structure, navigational keyword choices, file naming conventions, and navigation limitations.
Content Development
Russell’s Group knows “content is king.” You will be our primary information resource as we work closely with you to develop this most strategic element of Search Engine Optimization (SEO): accurate, plentiful and useful content.
Link Evaluation and Strategy
Internal linking based on the underlying keyword strategy is integrated as a final refinement into the site content. As an indicator of site quality, linking is a key to long-term success. We help build and execute a strategy.
Analytics and Reporting Metrics
We work with you to ensure your project can be measured to the site and keyword by developing tracking code to be inserted into the code for each page.
Ongoing Site Improvement
Russell’s Group keeps your site a top performer with these ongoing services:
- A pre-launch baseline Keyword Rank Report for optimized existing websites showing site rank in search engines with the selected keywords
- Monthly Keyword Rank Reports
- Linking and Directory Posting Reports
- Monthly ROI Reports showing cost per sale and noted strengths, weaknesses and the strategy for the next month
- Development of new content in the form of PR or new pages to refresh page content
Web Marketing Service Summaries
Search Engine Marketing
or Pay-Per-Click Advertising
Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.
Russell’s Group PPC Management delivers:
- Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
- Attention-grabbing ads with powerful, compact messages that motivate clicks
- Optimized landing pages, assuring a close correlation between ad and page content