Social Media Success

Russell’s Group is a leader in creating measurable social media campaigns. From our offices, we create nation-wide social media campaigns tied into your website designed to meet your goals.

What Is Social Media Marketing and Why It Is Important to Your Organization?

Over the past several years sites on the web have been developed to make it easier for people to communicate with one another, catch up with old friends while making new ones (Facebook), and send your thoughts out to an interested audience (Twitter).  Sites have also been developed for social media measurement (WebNoise).

By being able to connect with people with a like interest people now have places to go to give and share advice on a wide range of topics from Healthcare to the latest LCD TV’s.  This is where there is an opportunity for today’s companies and organizations to be in front of their target audience first gaining their trust as an expert then building your organizations reputation with the audience.  Once the audience trusts the source the leads and sales follow.

Our Steps to a Successful Social Media Campaign Include:

1. Don’t be afraid of Social Media – Social Media is nothing more than using the Internet to connect directly with your prospects and customers in a way you can show your expertise in your field thereby building relationships and developing a good reputation.
2. Social Media with Measurable Objectives and Goals – Let us restate that, Social Media with Measurable Objectives and Goals. 
   • Steps in Social Media
   • Reputation – Relationships (how many new relationships per month?  How are we going to achieve them? What will our reach be?)
   • Fix/Enhance
   • Build/Develop
   • Leads – Sales
     (Be realistic with your target numbers here, you are building a new awareness and developing a brand online.  As your reach grows so will your leads and sales.)
3. Blog, Facebook and perhaps Twitter – Before you decide we need to move towards one or more, we work with you to some research and find out which your customers or clients use.  Then we want to cross fertilize from them to your website.
4. Listen to what is being said – Think of this part as you would developing any customer relationship, you listen to what they have to say first then offer your expertise.  If you come off as sell, sell, sell you’ll walk away with nothing.
5. Take the Plunge – Pick one Blog, Facebook or Twitter and start.  We’ll guide and together we will develop a way to integrate Social Media into your everyday marketing plan.
6. Obey the Rules – Listen, share and ask questions with these new Social Media tools.  If you jump in and come off like an ad, you’ll fail.
7. Analyze, Review and Revise your Strategy – This is a new field not only for you but for everyone, we may not hit it perfect the first time, so like business in general we review and modify.  We use Webnoise to do this, you’ll love it.

Contact us we can help – You are Special and we want your business.