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Local Search Engine Optimization (SEO) for Regionally-based Businesses with Multiple Locations

Many local businesses find it difficult to compete to be found in Google, Yahoo and Bing. However, recent changes at the major Search Engines have made it more realistic for local companies to be found in their engines.

With our local Search Engine Optimization (SEO) marketing assistance, our clients have seen nice growth in their traffic from Search Engines.

Local Search Engine Optimization (SEO) for a Boost in Natural Search Rankings

Organic search results are the non-sponsored listing you see with you do a search in Google, Yahoo or Bing. Achieving good rankings in organic search is the result of good research and a well SEO’d page. Done correctly, local Search Engine Marketing (SEO) will drive large amounts of traffic to your website. Selecting the targeted keywords based on your industry, traffic and competition will lead to the most success.

Since we’ve been practicing search engine placement since search engines came into existence and local Search Engine Marketing (SEO) long before Google Maps and Yahoo Local were created, we have a thorough understanding of how the search engines operate. That’s why we are able to stay ahead of the curve when the engines make changes to their ranking algorithm. Our Search Engine Marketing (SEO) local experience coupled with your industry knowledge will lead to long-term search engine organic placement for your local branch.

Ongoing Local Search Training and Exposure

Our staff attends SES events in San Jose, home of Google and Yahoo, to stay ahead of the most recent search optimization trends. We bring these organic search tips to our clients projects to keep them a step ahead of their competitors. Our staff has attended events at both Google and Yahoo designed to keep them abreast of the newest Organic and PPC strategies.

Optimized Local Placement in Local Search Engines and Local Maps Search Engine Marketing (SEO)

In the last couple of years Google, Yahoo and Bing have been improving local search features. Google in particular has been embedding “Maps” inside their search results pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic Search Engine Marketing (SEO), to be found on these pages.

Call or contact us to help you get found on the new Google maps and other search engine maps.

Geo-Targeted Local Search - Pay Per Click Advertising

For some of our clients, Pay Per Click (PPC) is an important advertising method to target multiple areas or wider ranges of keywords for multiple products or services. Or simply as a way to get immediate results while we wait for organic Search Engine Marketing (SEO)efforts to kick in. Our geo-targeting techniques, keyword insights and landing page optimization will help you develop a local PPC campaign that produces a high return on investment.

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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