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Internet Marketing and Online Internet Resources
A significant part of the distribution of goods and services in this country is going to move from conventional channels to some sort of Internet system -- whether it's retail goods or services.
Alan Greenspan, Federal Reserve Chairman
Report to Senate Budget Committee, January 28, 1999
Familiarity with these vital web resources is something every knowledgeable online business leader should have. Many of your clients are sure to frequent some of these sites, and you’ll find plenty of information beneficial to your business, too.
Why Internet Marketing Is Important
Read this About.com article regarding why” Internet Marketing is Important” or this About.com article about “Internet Marketing Strategy: What Can It Do for You?”
Wikipedia
An openly-edited, web-based, free-content encyclopedia with millions of articles—and counting! Wikipedia has powerful web authority, and often has an article show up as the #1 ranked result on the SERP. According to Alexa, Wikipedia.org is ranked 7th in the world and 6th in the United States on the basis of traffic.
Google Webmaster Central Blog
The resource for standards employed by the most influential search engine on the web. This blog is a great place to enhance your understanding of Search Engine Optimization (SEO).
woot!
An innovative model for an online store and community that sells one deep-discounted item per day until it is sold out. When all of the available stock is sold, woot! basically closes shop until 11:59pm central time, when they offer a new item. Even if the item hasn’t sold out by that time, once the clock strikes midnight, the offer turns into a pumpkin, and is no more!
Facebook
The largest social networking community on the internet.
Linkedin
Similar to Facebook, LinkedIn is a way to connect online with your existing contacts and then connect through them to their contacts, building a trusted list of networking contacts.
Web Marketing Service Summaries
Search Engine Marketing
or Pay-Per-Click Advertising
Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.
Russell’s Group PPC Management delivers:
- Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
- Attention-grabbing ads with powerful, compact messages that motivate clicks
- Optimized landing pages, assuring a close correlation between ad and page content