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Top Health Insurance Case Study:
Russell’s Group Internet Marketing Solutions Exceed Projections
One of the largest insurance companies in the US is now selling health insurance directly to consumers via individual insurance for families, students and self-employed. Based on our experience in the health care and business-to-consumer area, we were asked to develop the Search Engine Optimization (SEO), and SEM (PPC) initiative. This is one of a dozen national and regional insurance companies we have worked with.
Campaign Goal
- Generate leads, sell policies
Strategy Implemented
- Search Engine Optimization (SEO) and SEM (PPC)—Based on information collected during the initial SEM (PPC) campaign we created a unique strategy
Results of the Campaign
- More leads than projected, at a lower cost per lead
- SEM (PPC) – Leads were well above projections at a fraction of the projected cost per lead
- Search Engine Optimization (SEO) – Top listings within two months on several keywords
Core Competencies
Search Engine Marketing
or Pay-Per-Click Advertising
Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.
Russell’s Group PPC Management delivers:
- Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
- Attention-grabbing ads with powerful, compact messages that motivate clicks
- Optimized landing pages, assuring a close correlation between ad and page content