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Roppel’s Internet Marketing Case Study:

Russell’s Group SEO Solution Helps Successfully Launch an Established Regional Company’s Geo-targeted Site

www.roppels.com

Roppel’s Case Study: Since 1947, Louisville has trusted Roppel's auto repair service centers with their vehicle parts, maintenance and repair needs from their four locations around Louisville, Ky.

Campaign Goal

  • Generate traffic to create awareness of Roppel’s capabilities
  • Generate appointments


Strategy Implemented

  • Search Engine Optimization (SEO) Site Design—integrating Search Engine Optimiation (SEO) research into the navigation and overall flow of the site
  • Search Engine Optimization (SEO) site pages
  • Implement Google Analytics for measuring and tracking


Results of the Campaign

Traffic and appointments from the start through search engine searches. As a new site, Roppel’s got out of the proverbial “Google Sandbox” quickly and was being found within weeks on some of the targeted keywords. Within months their numbers doubled.

Calls and appointments from the site have been coming in steadily.

Roppel's Auto Service Centers of Louisville Homepage

Core Competencies

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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