Focus Industries

Request a Quote

International Healthcare Marketing Case Study

HCCA Health Connections International Healthcare Marketing Case Study

Russell's Group Attracts New Leads, Within the First Week

www.hccahc.com

HCCAHC Case Study: Health Connections, owned by the Health Care Corporation of America International (HCCAI), provides excellence in healthcare outsourcing and utilization management services. HCCA Health Connections has collaborated with some of the country's top health plans and healthcare service companies. Experienced nurse leadership and account management in the United States utilizes healthcare specialists overseas in Manila, Philippines. Health Connections has evolved into leaders in international healthcare and clinical outsourcing services.

 

Campaign Goals

  • Generate Leads
  • Build a Web Presence

 

Strategy Implementation

  • Search Engine Optimization (SEO) site layout
  • Search Engine Optimization (SEO) of individual site pages with linking strategy
  • Google Analytics implementation & analysis for tracking and growth measurement

 

Results of the Campaign

  • Increased traffic and generation of leads in the first weeks of launch, arising from amplified web presence
  • Number one rankings for client targeted keyword "utilization management outsourcing" across all three major search engines (Google, Yahoo, and Bing)
  • Within six months search had attracted visitors from numerous unique keyword variations.

 

HCCAHC Homepage

 

Core Competencies

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

Follow Us

Live Twitter Feed

russellsgroup's avatar
Russell's Group russellsgroup
  • bio:
    Russell's Group is a major Internet Marketing Comapany with leading Fortune 500 clients. We will provide you with up to the minute tweets and tips on SEO etc...
  • web:
    http://www.russellsgroup.com
  • location:
    U.S.
  • updates:
    152
  • followers:
    65
  • following:
    150
Loading...

Last 2 tweets from russellsgroup: