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GE Parts Case Study:

Russell’s Group Grows GE Parts Online eCommerce

www.geapplianceparts.com

At the GE Appliance Parts Store you can order from over 65,000 GE Appliance parts to help keep your appliances running smoothly. Parts include water filters, knobs, door handles, motors and many other parts.

 

 

Campaign Goal

  • To increase sales year over year of GE Appliance Parts and Accessories through the website.


Strategy Implemented

  • SEO
  • SEM/Pay-Per-Click Campaign
  • Product Feeds into shopping sites like Yahoo Shopping, Google Shopping, Bizrate and other


Results of the Campaign

Helped attain year after year of double digit growth in online eCommerce parts and accessories sales.

 

Choose from over 65,000 GE Parts to keep your home running smoothly

Core Competencies

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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