GE Outlet Case Study:

Russell’s Group Grows GE Appliances Outlet Store Online eCommerce

www.geoutletstore.com

GE Appliance Outlet Store website offers discontinued, closeout and overstock appliances at great prices.  The store is an online store only.

GE came to Russell’s Group before the site was launched with the challenge of creating traffic to the site and ultimately sales through the site.  Due to the sites architecture the project offered some unique challenges for generating traffic.

With a well designed Internet Marketing plan Russell’s Group was able to deliver traffic to the site year after year, resulting in strong sales each year.

Campaign Goal

• To generate traffic to the site as soon as the site was launched. To target the audience that would purchase the produces the GE Appliances Outlet Store offered.

Strategy Implemented

• SEO
• SEM/Pay-Per-Click Campaign
• Product Feeds into shopping sites like Yahoo Shopping, Google Shopping, Bizrate and other

Results of the Campaign

• Generated almost all of the traffic to the site and attaining year after year of double digit growth in online eCommerce sales.