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GE Appliances Case Study:

Russell’s Group Meets a Fortune 100 Challenge

www.geappliances.com

GE Consumer & Industrial's Appliances Division manufactures and sells home appliances, including refrigerators, freezers, ranges, dishwashers, washing machines, dryers, microwave ovens, speed cooking ovens, room air conditioners, and water filtration, softening and heating systems.

Campaign Goal

  • Create awareness of products by generating targeted traffic to multiple sites


Strategy Implemented

  • SEM (PPC) at the national level
  • Geo-targeted SEM (PPC)


Results of the Campaign

  • Generated significant percentage of website traffic year after year
  • Maintained optimal position and cpc


GE Appliances Homepage

Core Competencies

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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