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Assurant Internet Marketing Case Study:

Russell’s Group SEO Solution Helps Launch an Established Geo-targeted Company’s New Site Successfully

www.serviceprotectionadvantage.com

Assurant Case Study: In 2008 GE Appliances sold off their extended service contract business to Assurant. Since we had been working for years with the GE Warranty group, it was only natural that we partner with Assurant during the transition to a new website. Service Protection Advantage is Assurant’s extended service for most major products including major appliances and TV’s.

Campaign Goal

  • Generate traffic for major appliances and TV service contracts
  • Convert visits into sales


Strategy Implemented

  • Search Engine Optimization (SEO) from site architecture through content and metadata
  • Google Analytics for statistics


Results of the Campaign

  • Tremendous traffic from the start. Benefiting from a strong linking campaign we have achieved high rankings in almost all keywords we focused on, including first page rankings in the first 2 months


Service Protection Advantage Homepage

Core Competencies

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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