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Internet Marketing Case Studies

International Healthcare Marketing Case Study

HCCA Health Connections International Healthcare Marketing Case Study

Russll's Group Attracts New Leads, Within the First Week

www.hccahc.com

HCCAHC Case Study: Health Connections, owned by the Health Care Corporation of America International (HCCAI), provides excellence in healthcare outsourcing and utilization management services. HCCA Health Connections has collaborated with some of the country's top health plans and healthcare service companies. Experienced nurse leadership and account management in the United States utilizes healthcare specialists overseas in Manila, Philippines. Health Connections has evolved into leaders in international healthcare and clinical outsourcing services.

 

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Assurant Internet Marketing Case Study:

Russell’s Group SEO Solution Helps Launch an Established Geo-targeted Company’s New Site Successfully

www.serviceprotectionadvantage.com

Assurant Case Study: In 2008 GE Appliances sold off their extended service contract business to Assurant. Since we had been working for years with the GE Warranty group, it was only natural that we partner with Assurant during the transition to a new website. Service Protection Advantage is Assurant’s extended service for most major products including major appliances and TV’s.

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GE Appliances Case Study:

Russell’s Group Meets a Fortune 100 Challenge

www.geappliances.com

GE Consumer & Industrial's Appliances Division manufactures and sells home appliances, including refrigerators, freezers, ranges, dishwashers, washing machines, dryers, microwave ovens, speed cooking ovens, room air conditioners, and water filtration, softening and heating systems.

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Top Health Insurance Case Study:

Russell’s Group Internet Marketing Solutions Exceed Projections

One of the largest insurance companies in the US is now selling health insurance directly to consumers via individual insurance for families, students and self-employed. Based on our experience in the health care and business-to-consumer area, we were asked to develop the Search Engine Optimization (SEO), and SEM (PPC) initiative. This is one of a dozen national and regional insurance companies we have worked with.

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Roppel’s Internet Marketing Case Study:

Russell’s Group SEO Solution Helps Successfully Launch an Established Regional Company’s Geo-targeted Site

www.roppels.com

Roppel’s Case Study: Since 1947, Louisville has trusted Roppel's auto repair service centers with their vehicle parts, maintenance and repair needs from their four locations around Louisville, Ky.

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Web Marketing Service Summaries

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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