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Internet Lead Generation

Internet Lead Generation Woos Prospects with Added Value

Internet Lead Generation has the unbeatable advantage of motivating enthusiastic prospects to search for you instead of the other way around. With a well designed Internet Lead Campaign, you no longer have to pay for pitching to consumers who thumb past, tune out or block your advertising. Russell’s Group has a proven track record of generating leads.

Quality Targeted Internet Lead Generation Is Key

Internet lead generation isn’t of value unless it delivers the targeted leads you’re looking for. Our experience has shown us how to create the campaigns you’ll need to generate those leads. Our campaign strategies include:

Our experience has shown us how to create the campaigns you’ll need to use to generate leadsOn Site

  • Search Engine Optimization (SEO)
  • Sign-ups for e-mail lists
  • Newsletter subscriptions
  • Software downloads
  • White paper downloads


Off Site

  • SEM (PPC)
  • Blogs
  • Videos
  • Webinars
  • Unique custom designed applications


Regularly updated value-added offerings can build relationships with visitors who return, bookmark your site and share your links. Link recommendations from loyal customers are a great source of leads. That’s why maintaining trust with consumers and partners is a vital part of online marketing strategy. Russell’s Group recommends you adopt the best practices as outlined by the Interactive Advertising Bureau Lead Generation Committee.

Contact us to see how we can do this for you.

Web Marketing Service Summaries

Search Engine Marketing

or Pay-Per-Click Advertising

Cost effective and quantifiable, SEM (PPC ) campaigns on search and content networks like Google Adwords, Yahoo Search and Bing host your ad for free. You pay them only when a user clicks on your ad, taking them directly to your website. But getting traffic is only the beginning. You need a carefully crafted strategy to get that visitor to stick around and convert the visit to a sale or lead.

Russell’s Group PPC Management delivers:

  • Targeted keyword research, to pin-point the phrases potential clients use to search for products you offer
  • Attention-grabbing ads with powerful, compact messages that motivate clicks
  • Optimized landing pages, assuring a close correlation between ad and page content

 

Measurable Success


Because every dollar you spend is important, Russell’s Group uses the latest web analytics software combined with expert analysis to provide facts and figures confirming your campaign’s success. Contact Russell’s Group and start maximizing your online marketing sales today.

Social Media

If people are talking about your company in blogs, social networks and online forums, you need a social media marketing plan. If people are not talking about your company online, and you want them to, you’ll need a social marketing plan, too. Let us guide you to the most beneficial places to meet your customers and enter into their conversations.

Affiliate Marketing

Internet advertising through an affiliate network has the effect of recruiting a virtual sales force of web advertising marketers ready to promote your site through their site. Once again, you pay only for clicks.  Russell’s Group Affiliate Marketing Management offers you a choice of programs, affiliates within programs and marketing methods offered by individual affiliates.

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