Business to Consumer Online Marketing of Products & Brands

B2C Online Marketing: Making Consumer Goods Visible and Productive Online

According to new research from The Nielsen Company over the past two years consumer goods marketers have increased their online spend by more than 50% to reach just over $156 million.  That is why it is critical now more than ever to have an effective business to consumer online marketing campaign to reach your targeted consumer.  You can't maintain a leadership position without continually out-innovating your competition.

B2C online marketing and internet advertising help inform people about the benefits of your products and innovations.  It is also a way to engage with consumers on issues that matter to them.  A recent report from comScore showed that two-thirds of shoppers begin their process online.  Their marketplace expectations, brand preferences, and purchasing patterns are all highly influenced by social networking, user-generated content, and information-rich online interactions.  At a time of unprecedented consumer participation in social media and adoption of mobile technology, consumer relationship development should be a key initiative for all consumer goods makers.  Not only because of the opportunity to reach consumers, but the fact that consumers are today targeted by all businesses, in all industries.  Only those wise enough to ensure that they have a strong internet presence to create, nurture and develop direct relationships with these connected consumers are certain to be heard above the noise.  Implementing effective B2C marketing strategies will prove extremely critical for future online success.

Innovative Internet B2C Marketing Strategies Drive Your Business' Success

Russell's Group utilizes the latest business to consumer online marketing strategies and technologies to ensure that you and your website are connected to your consumer and to understand exactly what your consumer's wants, needs and actions are which can impact conversions and brand value.  At Russell's Group, we use our experience and understanding of consumer behavior to develop effective online B2C marketing strategies, relevant communication, and results with a focus on demonstrating return on investment.  We will work with you to ensure that your website is informative and provides value to your customers.  Not only will informative, optimized content improve search rankings, but it will also help you sell more products by engaging customers.

Using B2C Online Marketing to Improve Online Traffic, Online Leads and Online Sales

Russell's Group's areas of expertise include, but are not limited to:

• Business to Consumer Online Marketing Strategies
• Strategic Internet Marketing Plan
• Online Lead Generation
• Search Engine Optimization (SEO)
• Pay Per Click Advertising (PPC)
• Affiliate Marketing
• Social Media Marketing (SMM)
• Site Architecture
• Consulting
• Analytics

Our Cutting Edge B2C Online Marketing Solutions Consistently Exceed Clients' Expectations

First and foremost the consumer must know of your consumer goods company and be able to find you!  We help to ensure that information about your company and it's goods or services are readily and easily available on the internet and it is the one consumer's see when performing an online search.

Second, we align our B2C marketing strategies to ensure that the consumer can easily find exactly what they are looking for when they get to your website.

Third, we work to actually get that consumer to convert his or her inquiry into a purchase.

Lastly, Russell's Group provides comprehensive marketing analytics.  We aggregate, manage, and analyze data collected online from your website, in the blogosphere, social media and other sources, allowing us to effectively measure the success of individual marketing elements and react accordingly.

Our award winning innovative internet marketing concepts, business to consumer online marketing strategies and effective SEO campaign management create brand awareness, brand purchase and brand loyalty.  Even fractions of a percent in sales can be affected by these proven methods.  Through years of hands-on experience and knowledge working with top Fortune 500 companies and consumers, Russell's Group has an acute awareness and understanding of consumer's needs throughout the path from search to purchase and how to relate that information into developing an effective and profitable internet marketing campaign.

Examples of our work include:

GE Appliances Case Study

GE Appliance Parts Case Study

Assurant Case Study

Roppel's Case Study

Orr Safety Website