Premier Internet Marketing Company: Russell’s Group

In 1994, Mike Russell began Internet Marketing when the Internet first became available to the general public.  In this early period the only web site directory belonged to MIT.  By 1995 Mike had 20% of all sites listed on the directory including the first politician with a site who was running for Congressman in Maryland in 1994.  This garnered a story on the front page of the Baltimore Sun for the politician.  In 1995 Mike also taught one of the first Internet Marketing courses in the U.S. a CEU course offered jointly by Johns Hopkins and Howard Community College outside of Washington DC.

Sales and Marketing Background Prior to Internet Marketing

Mike is a pioneer in web marketing promotion, working in Search Engine Marketing before Yahoo was founded.  Prior to entering the field of Internet Marketing he perfected his sales and marketing skills representing two Fortune 500 companies.  This experience gave him insight into the user’s mentality which he applies to Internet Marketing.

Well Rounded Internet Marketing Team Pulled Together

In 2004, Mike pulled together a team of Internet marketing professionals whose skills enhanced his own.  He founded Russell’s Group, and began optimizing the flow of traffic to the websites of nationally focused businesses like GE.  Over the years, the Internet Marketing Specialists at Russell’s Group have continuously explored and mastered the ever-changing variety of tools and techniques that make money online.

Internet Marketing Tied Into Site Development

Mike’s sales and marketing mentality showed with the sites he Web Mastered (over a hundred in all) for a variety of companies from small businesses to Fortune 500 companies (including Cummins, Navistar, USF&G and others). During that time he collected numerous International Advertising awards for some of those websites including ACE, Mobius and write-ups in Time, Fortune, Wall Street Journal and other publications.

He spent years as a consultant to AT&T in 12 states helping their business customers get the most of the web by first helping them develop online applications and then promoting them to the market place.  He has worked personally with hundreds of companies to first establish an online presence then promote it.

A common theme since 1994 for all of the projects that are consumer facing has been to ensure they are found by the target audience on the web.  It is because of this that Mike has been doing SEO since 1994 and SEM (Pay Per Click) since its inception in 2000.   His work in these area has generated millions of dollars in sales for small companies (competitors to Ingersoll Rand who ranked ahead of Ingersoll Rand in the search engines for “compressors”, trucking companies who we had ranked #1 in the phrase “drivers wanted” beating all other trucking companies in the country and even during the Volkswagen advertising campaign with the slogan “Drivers Wanted”.

Mike has lead SEO/SEM projects with some of America’s largest corporations including multiple divisions of GE for ten years, AT&T, Assurant and others.  His work has driven millions of visitors to sites per month generating millions in annual sales.

You’ve invested valuable time and money creating your website. But with millions of sites and products online, how can you be sure your site will be found?  Russell’s Group has the experience and expertise to make sure your site and products are there when your customers are looking for them. Russell’s Group search engine placement clients include AT&T, Cummins Engine, Navistar, GE, NASA, Johns Hopkins University, Maybelline, Humana and many others.  Just as we have promoted their websites, we can bring targeted traffic to your site placing you in the driver's seat - not bogging you down with technical mumbo jumbo.

Here’s how we make sure you generate business from your site:

First, with our multipoint SEM, SEO process we ensure your site is found in search engines and content sites across the Internet.
Next, we place your product feeds into the top online shopping sites or establish Affiliate networks if warranted.
Finally, we use the latest technologies to measure your success and make any adjustments needed to meet your goals.

Our methods are ethical and sound, designed to build short and long-term results, not temporary search engine manipulation that can put your site rank in jeopardy.  We believe our long-term success is directly tied to yours and conduct our business accordingly.